How does printing affect your art business? The global art market in 2021 was 65.1 billion US, according to Statista. If you are not getting your piece of the pie, it may be because you need to start using printing options to the fullest. Here is how high-quality printing can affect your art business.
1. High-Quality Prints Highlight Your Art
Print quality is important to how your art is perceived. High-quality prints can enhance your art. Low-quality prints can devalue your work. Whether a photographer or a digital artist, how your work prints is essential to how your work is received. High-quality prints tell your story more accurately and will increase your following. Prints are gaining in popularity even in the formal art world. People are becoming less interested in owning originals than they were even a decade ago. It is on trend to print your art.
2.Increases The Salability of Your Art
Prints are an easier alternative to getting your work out there. Prints can mass-produce your work. Prints are a more affordable medium for buyers, especially new buyers. Instead of selling original works to an elite few, you can spread your work to other markets with prints. Printing your work is an excellent way to accommodate a much larger audience interested in your work but not interested in paying original work price tags. It will endear your art to more people and make them interested in owning it.
3. It Can Still Be Personalized
Printing does not mean you can't personalize your art or that it needs to lose value. Simple solutions to ensure your work holds value include doing a limited series of prints, numbering each, and signing the prints. Limiting your prints will add value to your art by making it a scarce commodity, but not overprice it outside of lower economic markets. Some papers and canvas will allow embellishments like gold foil, painted highlights, and gelled brush strokes.
Art is meant to be shared and printing can make it easier to share your work. It can also help you to increase revenue. Don't shy away from the value that printing your artwork can bring to your art business. Give us a call to learn more about art printing and how it should be something you add to your business.